About Us

Athelma's of San MiguelTM  is an American luxury online sterling silver and gemstones jewelry store, headquartered in Santa Fe, New Mexico, and was founded in 1999, by Paula Edrington Lozano, owner, designer and stylist.  Athelma's holds six designated sales events each year.  Athelma's largest sales event is the Athelma's 101 Ranch Roundup, the Anniversary Sale, which is held each July.


Founded in 1999 as a Trunk Show marketer, today Athelma's of San Miguel, TM, operates a lively full service website, supplemented by colorful multi state, regional and local special event Showcases, announced on Athelma's Blog.

© Athelmas of San Miguel. 2017 All rights reserved